OUR FABRICS
How It Started
Mo grew up in the US after his family fled Syria in search of safety and opportunity. Nadeche, a Dutch girl who moved to the States as an au pair, met him by chance. A few months into dating, they started dreaming about creating a clothing brand together. Something cool. Something meaningful. Something of their own.
But like most early dreams, they didn’t have the budget to bring it to life. So they put the idea aside, choosing instead to enjoy their youth, travel, and make the kind of memories you look back on years later.
Why We Came Back to This Dream
Five years later everything changed. Mo’s parents were still living in the same unsafe neighborhood where a shooting at the end of 2024 sent two bullets straight into their home. One bullet missed one of their children by inches. Their house is infested with bedbugs and roaches and no family deserves to live in those conditions.
So the idea for the brand returned but this time with a purpose. A mission. Every single item we create exists for one reason: to help buy Mo’s parents a safe home.
One hundred percent of the profit goes toward this goal. Every purchase moves this mission forward. Every order brings us one step closer to giving them the safety and dignity they deserve.
What We Stand For
We knew we couldn’t build a brand with a powerful story unless the product lived up to it. Quality had to be just as meaningful as the mission. That’s why every piece is made from heavyweight, 100 percent organic cotton, produced in Turkey by manufacturers who take pride in their craftsmanship.
We personally visited the factories, met the people behind the machines, and made sure their working conditions were safe, respectful, and fair. From fabric selection to sampling, from labels to final stitching we were involved in every detail.
The result is something we’re proud of. Clothing that feels luxurious. Designs that are timeless. Pieces that last. And a brand built on purpose, intention, and heart.
When you wear our products, you’re not just supporting a clothing brand. You’re part of a mission that changes a family’s future.